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Putting the public back in public relations : how social media is reinventing the aging business of PR
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ISBN: 9780137150694 0137150695 Year: 2009 Publisher: Upper Saddle River (N.J.) Pearson Education

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All the news that's fit to sell : how the market transforms information into news
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ISBN: 0691116806 Year: 2004 Publisher: Princeton Princeton University Press

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The Divide : A Brief Guide to Global Inequality and its Solutions
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ISBN: 1786090031 9781786090034 Year: 2017 Publisher: London Windmill Books

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As seen on Sky News All Out Politics There's no understanding global inequality without understanding its history. In The Divide, Jason Hickel brilliantly lays it out, layer upon layer, until you are left reeling with the outrage of it all.' - Kate Raworth, author of Doughnut Economics * The richest eight people control more wealth than the poorest half of the world combined. * Today, 60 per cent of the world's population lives on less than $5 a day. * Though global real GDP has nearly tripled since 1980, 1.1 billion more people are now living in poverty. For decades we have been told a story: that development is working, that poverty is a natural phenomenon and will be eradicated through aid by 2030. But just because it is a comforting tale doesn't make it true. Poor countries are poor because they are integrated into the global economic system on unequal terms, and aid only helps to hide this. Drawing on pioneering research and years of first-hand experience, The Divide tracks the evolution of global inequality - from the expeditions of Christopher Columbus to the present day - offering revelatory answers to some of humanity's greatest problems. It is a provocative, urgent and ultimately uplifting account of how the world works, and how it can change for the better.Bron: https://www.bol.com/nl/f/the-divide/9200000082718995/?country=BE


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Create uniqueness : how to turn a passion into a business
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ISBN: 9780749497385 9781789660180 Year: 2019 Publisher: London Kogan Page

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Create your dream job by turning your passion into a profitable business.The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors.In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments.Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.Bron : http://www.acco.be


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Marketing in the groundswell
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ISBN: 9781422129807 1422129802 Year: 2009 Publisher: Boston (Mass.) Harvard Business Press

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Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies. So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to yourcompany's advantage.Bron : http://www.bol.com


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The maker movement manifesto : rules for innovation in the new world of crafters, hackers and tinkerers
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ISBN: 9780071821124 0071821120 Year: 2014 Publisher: London McGraw-Hill Education

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You can create the next breakthrough innovation. A revolution is under way. But it's not about tearing down the old guard. It's about building, it's about creating, it's about breathing life into groundbreaking new ideas. It's called the Maker Movement, and it's changing the world. Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop - the first, largest, and most popular maker space - Hatch has seen it all. Average people pay a small fee for access to advanced tools - everything from laser cutters and milling machines to 3D printers and AutoCAD software. All they have to bring is their creativity and some positive energy. Prototypes of new products that would have cost $100,000 in the past have been made in his shop for $1,000. The Maker Movement is where all the next great inventions and innovations are happening - and you can play a part in it. The Maker Movement Manifesto takes you deep into the movement. Hatch describes the remarkable technologies and tools now accessible to you and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune - and even drive positive societal change - with nothing more than their own creativity and some hard work. It's all occurring right now, all around the world - and possibly in your own neighborhood. The creative spirit lives inside every human being. We are all makers. Whether you're a banker, lawyer, teacher, tradesman, or politician, you can play an important role in the Maker society. So fire up your imagination, read The Maker Movement Manifesto - and start creating! Praise for The Maker Movement Manifesto: It's the same revolutionary innovation model, but now applied to one of the biggest industries in the world-manufacturing. (Chris Anderson, CEO, 3D Robotics, and former Editor-in-Chief, Wired). He (Henry Ford) probably would have started in TechShop. (Bill Ford, Executive Chairman, Ford Motor Company, and great-grandson of Henry Ford). We are heading into a new age of manufacturing...Hatch has a front-row seat and has written the must-follow guide to democratize this new age. This is the book I wish every American would use. It contains the keys to the future of work and joy for everyone. (Robert Scoble, Startup Liaison Officer, Rackspace). TechShop is the garage that Thomas Edison wished he had, and thanks to Mark Hatch, it's open it to the public. This book is a lifeline to a country with a skills gap that threatens to swallow us all. For aspiring inventors and entrepreneurs, The Maker Movement Manifesto is a 'celebration in the making' - even if the only thing you make is a mess. (Mike Rowe, Dirty Jobs). Mark's book is pitch-perfect on why the Maker Movement is so important for our collective future. (Beth Comstock, CMO and SVP, GE).Bron : http://www.bol.com


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The globalization of advertising : agencies, cities and spaces of creativity
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ISBN: 9780415567169 9780203860892 9781135279769 9781135279806 9781135279813 9781138867345 Year: 2010 Publisher: London Routledge


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Ecomodernisme : het nieuwe denken over groen en groei
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ISBN: 9789046821817 9046821811 Year: 2017 Publisher: Amsterdam Nieuw Amsterdam

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Een schoner milieu, meer natuur en welvaart voor iedereen? Het kan, met compacte miljoenensteden, hypermoderne landbouw en goedkope, betrouwbare CO2-vrije energie. Het ecomodernisme is een nieuwe, groeiende beweging van groene denkers en doeners. De aanhangers zijn optimistisch en pragmatisch. Ecomodernisten geloven in méér, niet in minder. Ze verlangen niet naar een leven in harmonie met de natuur, maar vinden dat de mens meer controle over de natuur moet nemen. Ze zien meer in kerncentrales en gentech dan in windmolens en biologisch boeren. Ecomodernisme wil een opgewekte bijdrage leveren aan een verhit debat over klimaat, milieu en duurzaamheid


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Geld & cultuur : cultureel ondernemerschap in financieel moeilijke tijden
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ISBN: 9789401408257 Year: 2013 Publisher: Leuven LannooCampus

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Creatief op zoek naar inkomsten voor culturele organisatiesDe financiele crisis heeft grote maatschappelijke gevolgen die we nu pas goed beginnen te voelen. Ook de culturele en creatieve sectoren worden niet gespaard. Hun budgetten staan hoe langer hoe meer onder druk. Ook al loopt het met de besparingen op de cultuursubsidies in Vlaanderen niet zo'n vaart als in andere landen, toch dwingt deze crisis tot reflectie. Hoe kan de sector meer ondernemerschap aan de dag leggen om de eigen inkomsten te verhogen en zijn maatschappelijk draagvlak te vergroten ? Hoe kunnen organisaties en creatievelingen op zoek gaan naar meer en nieuwe financieringsbronnen om hun voortbestaan te garanderen ? Bron : http://www.boekenbank.be

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